Résumé / Credentials
Over two decades in web, marketing, and business strategy — still learning, still building, still helping small businesses grow smart.
What I Do Now
I’m the founder and digital strategist behind nimblefish, a small-but-mighty agency helping small businesses grow through smart websites, clear strategy, and modern marketing. Alongside that, I work directly with business owners and teams as a consultant and speaker, offering 1:1 strategy sessions, AI and automation planning, and practical workshops designed to cut through the noise and create real momentum.
Strategic Leadership
As Founder of nimblefish, I guide the agency’s vision, lead client strategy, and ensure every project aligns with what small businesses actually need — clarity, momentum, and results.
Modern Web, Built for Business
We create fast, user-friendly websites that don’t just look great — they work hard. Every build is designed to support growth, conversions, and ease of use.
Small-Team, Big-Impact Model
nimblefish runs lean by design. I lead a handpicked team of developers, designers, and marketers who collaborate closely — no layers, no fluff, just great work.
Accessible, Honest Communication
Experience Timeline
Founder & Strategist | 2010 – Present
- Building and leading an agency serving clients across small business industries
- Overseeing web, marketing, and brand projects from idea to execution
- Integrating strategy, user experience, and real-world business needs
- Leading a distributed team of developers, designers, and content creators
Director of Marketing | Dec 2023 – July 2024
- Building and leading an agency serving clients across small business industries
- Overseeing web, marketing, and brand projects from idea to execution
- Integrating strategy, user experience, and real-world business needs
- Leading a distributed team of developers, designers, and content creators
Director of Business Development | June 2023 – Dec 2023
- Revamped outbound sales and lead generation strategy
- Focused on aligning service offerings with client needs and growth stages
- Cultivated strong relationships through personalized, value-first communication
- Helped improve internal sales processes and CRM usage
Founder & CEO | January 2010 – May 2023
- Built a full-service digital agency with a reputation for clarity, calm, and quality
- Led hundreds of projects with a focus on accessibility, usability, and long-term value
- Established partnerships with universities, non-profits, and private sector clients
- Created team processes for scalable design, dev, and support delivery
Founder & Organizer | 2015 – 2022
- Created a unique monthly networking event in Lansing, MI with strong community traction
- Fostered business relationships through a casual, connection-first environment
- Supported local entrepreneurs through introductions, visibility, and collaboration
- Grew the group into a go-to event for area professionals
Where I Add the Most Value
Strategic Leadership & Business Development
With over 20 years of experience, I’ve helped grow agencies, lead marketing teams, and guide businesses toward clear, strategic, and sustainable action — always with curiosity, empathy, and measurable results.
Technical Consulting & Digital Systems
I bridge the gap between business needs and technical execution — translating complexity into solutions that work. My approach to technology is always rooted in practicality, not flash.
Marketing Strategy & Communication
At the core of everything I do is clear, effective communication — whether it’s through content strategy, branding, or client engagement. I help businesses craft marketing that connects and converts.
Testimonials
What clients are saying
