Boutique web design and digital strategy. Founder.
Most small businesses get one of two things when they need a website.
Cheap & in over their head
Well-meaning, underpowered, and quietly holding you back.
nimblefish
Small enough to actually care, senior enough to do it right, honest enough to tell you what you don't need.
The polished agency
Expensive — and gone the moment the invoice clears.
I built nimblefish for the gap in between — the kind of partner I'd have wanted on the other side of the table back when I was the one trying to figure out who to trust.
Senior-led, start to finish
You get the person with 20+ years of judgment, not a junior learning on your project. The work doesn't get handed down a chain.
Built for the right fit
I start by understanding your business — the people, the goals, where you're actually trying to go — before a single design decision gets made. Shaped to fit you, not pulled off a shelf.
Made to grow with you
Your business won't be the same in three years, and your site shouldn't be stuck where you started. It builds on a foundation that expands as you do — new features, smart use of AI where it earns its place.
No handcuffs
You own everything — your accounts, your domains, your work, full stop. I'd rather earn the kind of relationship where you stay because the value's real, not because leaving is a hassle.
Wow! Such an awesome experience working with Ash at nimblefish. I've been indecisive for years about building my website and now I know why — I hadn't met Ash yet. Ash was so agreeable and invaluable in helping me clarify my message and offerings. He worked with me as the architect and designer of my site but just as importantly as a business consultant. I really cannot say enough good things about my experience.
Take a look.
Got a project in mind? Go see what nimblefish is about — then let's talk about what you're trying to build. No pitch, no pressure.