Your old web addresses aren't yours anymore.
Customers, Google, AI assistants and other websites have been building on your old addresses for years. Why I treat them as other people's property in every redesign.
Blog
Thinking out loud.
Business strategy, tech, AI, leadership, and the occasional tangent on living well. Written to be useful, not to perform.
Know thyself.
Every decision passes through the person making it. Why knowing yourself is the most practical skill a leader has, and how to work at it.
Latest articles
Good, fast, cheap. Pick all three.
For decades the rule was pick two. AI changed what the work costs, and it left the most important part where it always was.
Clients shouldn't have to go looking for what they pay for
Most of the work you do for clients is work they never see. Why the update that reaches them matters more than the portal, with examples any service business can use.
Recent launches, and what went into them.
Two websites that went live this fall, and the decisions behind them: who each site was for, what it had to do for the business, and how people would find it.
1,746 barriers. 34 fixes.
A report counting thousands of accessibility barriers usually describes a few dozen fixes. What the big number means, who fixes what, and why the same fixes help you get found.
Please become my competitor.
The tools agencies once sold access to are open to anyone now. Why I mean it when I invite you to compete, and what still doesn't come in the box.
Accessibility isn't a checklist. It's a posture.
There's no score and no finish line — just whether a real person can get through. After thirteen years in the work, here's why the checklist was never the bar.
I'm not an AI guy. I'm a guy who uses AI.
The distinction matters more than it sounds. One is an identity you have to keep defending. The other is just getting the work done.
The handoff is the product.
Everything before the handoff is a draft. Build capability, not dependency — and let people own their own infrastructure.