Your old web addresses aren't yours anymore.
Customers, Google, AI assistants and other websites have been building on your old addresses for years. Why I treat them as other people's property in every redesign.
Blog
Thinking out loud.
Business strategy, tech, AI, leadership, and the occasional tangent on living well. Written to be useful, not to perform.
Strategy articles
Recent launches, and what went into them.
Two websites that went live this fall, and the decisions behind them: who each site was for, what it had to do for the business, and how people would find it.
Accessibility isn't a checklist. It's a posture.
There's no score and no finish line — just whether a real person can get through. After thirteen years in the work, here's why the checklist was never the bar.
Plain English is a competitive advantage.
The jargon isn't protecting your expertise. It's hiding it. Say the true thing simply and watch what happens.