Please become my competitor.
The tools agencies once sold access to are open to anyone now. Why I mean it when I invite you to compete, and what still doesn't come in the box.
Posts tagged Consulting
Accessibility isn't a checklist. It's a posture.
There's no score and no finish line — just whether a real person can get through. After thirteen years in the work, here's why the checklist was never the bar.
The handoff is the product.
Everything before the handoff is a draft. Build capability, not dependency — and let people own their own infrastructure.
Plain English is a competitive advantage.
The jargon isn't protecting your expertise. It's hiding it. Say the true thing simply and watch what happens.
Why I won't build you something you'll have to rebuild in two years.
The exciting technology is rarely the one still standing when you need it. A case for deliberate, durable, slightly boring choices — made on your behalf, not mine.
"I don't know, but I'll figure it out."
The most trust-building sentence in my professional vocabulary, and the one most people are afraid to say.