
Your old web addresses aren't yours anymore.
Customers, Google, AI assistants and other websites have been building on your old addresses for years. Why I treat them as other people's property in every redesign.
Every post tagged “Decision Making”. Browse the rest of the writing under all posts.

Customers, Google, AI assistants and other websites have been building on your old addresses for years. Why I treat them as other people's property in every redesign.

A report counting thousands of accessibility barriers usually describes a few dozen fixes. What the big number means, who fixes what, and why the same fixes help you get found.

The exciting technology is rarely the one still standing when you need it. A case for deliberate, durable, slightly boring choices — made on your behalf, not mine.