
Your old web addresses aren't yours anymore.
Customers, Google, AI assistants and other websites have been building on your old addresses for years. Why I treat them as other people's property in every redesign.

Customers, Google, AI assistants and other websites have been building on your old addresses for years. Why I treat them as other people's property in every redesign.

The exciting technology is rarely the one still standing when you need it. A case for deliberate, durable, slightly boring choices — made on your behalf, not mine.