
Your old web addresses aren't yours anymore.
Customers, Google, AI assistants and other websites have been building on your old addresses for years. Why I treat them as other people's property in every redesign.

Customers, Google, AI assistants and other websites have been building on your old addresses for years. Why I treat them as other people's property in every redesign.

The tools agencies once sold access to are open to anyone now. Why I mean it when I invite you to compete, and what still doesn't come in the box.

Everything before the handoff is a draft. Build capability, not dependency — and let people own their own infrastructure.