Your old web addresses aren't yours anymore.
Customers, Google, AI assistants and other websites have been building on your old addresses for years. Why I treat them as other people's property in every redesign.
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Web Development
Every post tagged “Web Development”. Browse the rest of the writing under all posts.
Posts tagged Web Development
Recent launches, and what went into them.
Two websites that went live this fall, and the decisions behind them: who each site was for, what it had to do for the business, and how people would find it.
Why I won't build you something you'll have to rebuild in two years.
The exciting technology is rarely the one still standing when you need it. A case for deliberate, durable, slightly boring choices — made on your behalf, not mine.