Good, fast, cheap. Pick all three.
For decades the rule was pick two. AI changed what the work costs, and it left the most important part where it always was.
Posts tagged Craft
Recent launches, and what went into them.
Two websites that went live this fall, and the decisions behind them: who each site was for, what it had to do for the business, and how people would find it.
I'm not an AI guy. I'm a guy who uses AI.
The distinction matters more than it sounds. One is an identity you have to keep defending. The other is just getting the work done.
Why I still answer the phone.
A small, unfashionable habit that has quietly produced most of the good things in my career.